An Era of Growth and Stability on Cards in Japanese Retail Sector

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According to Japan Consuming reports, the apparel market of Japan is all set to witness an era of growth and steadiness after two years of decline.

Although the apparel sales recorded an incremental growth of 0.4 percent in the fiscal year 2012, a strong growth rate of 5.2 percent was averaged by the top 100 retailers in the market. With such impressive growth rate, market leaders have acquired above 60 percent share of the apparel market. Most of the growth was delivered by the specialty chains but the e-commerce businesses also delivered handsome sales growth in the market.

The fiscal year 2012 was a good year for apparel retail stores in Japan. In spite of recording less than 2.3 percent sales growth of the year before, the market was on path of recovery only for the second time since 2003. The highlights of overall Japanese apparel retailing are as follows:

• Year on year average sales growth among the top 100 was 5.2 percent, increase of a significant 2.0 points on FY 2011.

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• The real growth came basically from two channels. While e-commerce rose nearly 7.2 percent, specialty retailing recorded 10 percent growth. The general merchandise stores or supermarkets and department stores went down 1 percent on average, indicating greater stability in these channels.

• Specialty chains dominated the top 10 retailer list of the highest growth. Direct marketers Jupiter Shop Channel and Start Today were also in the list.

• The top 100 retailers in combine shared more than 63 percent of the apparel market and 48 percent of apparel, accessories and footwear market.

Specialty Chains Dominate but E-Commerce Growing Fast Too

In the last 15 years, the specialty chains have been successfully increasing their market share as an apparel vendor. All the new entrants have infused the sector with new growth, innovation and ideas. There are several new entrants, such as Mash Style Lab, Trinity Arts and F.O. International, in the top 100 rankings.

All the new developments in Japanese retail market say volumes about the presence and influence of Japanese fashion trends on the global platform.

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Follow the Latest Trends in Suits this Season

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For fashion conscious men, their wardrobe always has to be up-to-date. One of the most important ensembles in a man’s wardrobe is a suit. Now, if a man is to choose a fashionable suit for the new season, he has to make sure that the suit is universal in appeal and well tailored in the right colour.

The suit a man chooses to be a part of his wardrobe for the fall-winter collection of 2013-2014 has to fit the trends that are ruling the season. The suit models have to be up to the mark and current.

What is ‘in’ this season?

If you want to buy or tailor a suit this season, you can very well go for suits that have long jackets or the three-piece suit that will never go out of style. The trends that prevail in the season are the futuristic styles, the retro style, military or safari style, the sophisticated classic, etc. The formal suit is also very much in fashion this season.

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Designs incorporated to make suits and men’s wear more stylish

• Coat

• Collarless jacket

• Low scye pants with cuffs

• Zipper

• Belt-cummerbund and various other elements

The belt has been much in vogue this season in suit collections of 2013-2014, fall-winter. Suits with belts have been very much in fashion. The military designs with belts have also come into the spot light. Japanese fashion trends for men are very much in focus all year round but when it comes to belts, the Japanese obi-belt is excluded from the list.

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Patterns, Designs & Colours

A combination of various elements is extremely trendy this season. For example, a combination of various colours and textures are used to create new block designs. The trendy materials include:

• Tweed

• Leather

• Wool fabrics

• Velvet textures

• Denim, etc.

Also, the jacket lapels are made of satin or other kinds of shiny material. The colours that dominate other than black and grey are:

• Beige

• Chocolate

• Red

• Military

• Burgundy

• Emerald

• Cobalt blue

• Dark ink

• Rust, etc.

Designs like stripes, graphics, checks and abstract prints are very trendy this fall-winter. So, if you want to buy or make a suit to fit the trends of the new season, these are the tips to follow.

Winter is here; Time to Prepare a New Wardrobe

Fashion is something that keeps on changing, from time to time, place to place and season to season. Japanese fashion, know for quirky designs and styles, follow the same rule.

Fashion in Japan is more like any addiction. Young boys and girls, dressed up in bizarre costumes, envisage deep respect for fashion and subcultures. They are the fashion’s biggest ambassadors to the world.

Winter has set in the Japan. Now, one can see different fashion trends altogether occurring at the same time throughout the big cities in Japan. It’s time to collect winter clothing and accessories and prepare an all new wardrobe. But, before that you need to know the running fashion trends in Japan this season.

Tailored Suits and Jackets are always in Fashion

When it comes to winter, many people fail to think beyond tailored jackets and trousers and blocked hats. Though these are typically considered men’s wear items but they are also popular among the Japanese women. Old men’s sleeper like shoes and cardigans with British-styled fabrication are other men’s wear items now popular among the women.

Stunning Lure is a Popular Brand

If you have ever lived in Japan, you will be aware of the craziness among people for Stunning Lure’s collection, which is known for its Glamorous Sports trend in range. Everything at the brand’s outlet is edgy, individual and incredibly wearable.

Biker’s Jacket with Black Boots

Another quite popular trend in Japan these days is wearing biker’s jacket. You can buy one at Topshop but be ready to pay a fortune for a jacket that has your liking of design. Washed rider jackets are refreshing and most importantly they are in fashion. Get a pair of black boots to co-ordinate with the rider jacket.

Fur items for Winter

Mix and match clothing is absolutely acceptable in Japanese fashion. In the winter, people like to wear different colours and designs of winter fashion accessories. If you like fur items, you are spoilt for choices in the Japanese market, as fur items made of sheep, goats and rabbits are easily available in many shops. Beautiful women love to wear bright fur outerwear with natural tone.

Simplistic and Minimalistic Look

When you take a look at the men’s fashion trends, you will be surprised to find out that women’s fashion offer different varieties than men’s wear. If someone likes simplicity and minimalistic look, they also have lots of different options available in the market. Such women can’t go wrong if they decide to wear black and white cloth with gold accessories. You will look chic and elegant.

There are many other winter fashion trends doing rounds of the market in Japan.

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Denim Catching up with Other Japanese Fashion Trends

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Japanese youths are known for their exceptional fashion sense. Whatever they wear instantly becomes hit in the fashion world and keenly followed by the people all around the world. Teenagers in Japan are extremely fashion conscious and prefer to wear funky apparels with accessories while classical clothing like denim jeans are popular among people of all age groups.

The denim buffs around the world look upon Japanese denim as one of the best and of very high quality whereas Japanese people think of indigenous denim differently. They think highly of American denim and consider it as a real deal. The awesomely crafted Japanese denim does not enjoy the kind of popularity it deserves in the own country.

In the modern times, the rugged and rough jeans have become a real fashion staple. However, middle age Japanese people still prefer to wear clean and elegant design of denim jeans. They do not own a large collection of denim jeans in their wardrobe and a simple pair of jeans is enough for most of them.

Japanese Jeans Association working Hard to Popularise Denim Jeans

However, the Japanese Jeans Association is putting in great efforts to change the existing perception about denim jeans. Their hard works are paying off, as many people these days have started wearing denim fabrics.

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Denim jeans are slowly and gradually catching up with other Japan fashion trends and subcultures. Lots of young as well as middle aged men and women in Japan have started wearing denim fabrics.

Top Denim Jeans Brands in Japan

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With over the top cuts, detail and branding, popular brands like Evisu and Momotaro have specific bad-boy image. They are highly fashionable, well-respected and hugely regarded brands that everybody cannot afford to buy.

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On the other hand, the Pure Blue is considered well-behaved product in the Japanese denim fashion industry. Pure Blue is all about simple designs and understated cuts and does not have big branding patch on the back of the products. There is tiny leaf detailed at the back of jeans and can hardly be noticed but specifies the quality of jeans.

Best Jeanist Award

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Along with the top notch brands, the Japanese Jeans Association is working tremendously hard to popularise the denim jeans among the fashion conscious people of Japan. The association has started presenting annual “Best Jeanist Award” to attract the jeans aficionados. This award is given to the celebrities whom general public choose by voting. Their looks and appearance in jeans are keenly watched over before voting.

Japanese youths have freedom to choose their outfits from a vast range of collection available at the stores. If you are visiting Japan, you will have plenty of options to buy denim jeans at the high-end stores.

The World of Fashion heavily Influenced by Japan

People know Japan by many names and tags. Some know it as ‘The Land of the Rising Sun’, a geographical tag that was given to the country for being the first country to see the sun rise. Many also know Japan as the personification of history, culture, heritage and tradition. Japan is also considered as the technology hub or the technology capital of the world. But besides all of this, people often miss out on the world of Fashion in Japan.

Not many people know this but Japan is not influenced by western trends, in fact, it is the other round. Most of the fashion trends first start in Japan and then is spread across the world. The fashion capitals of the world, Milan, Paris and New York are deeply influenced by Japanese styles and fashion trends. Many European and American fashion designers launch their collections basing it completely on Japan trends.

One huge example of how Japanese fashion trends influence world fashion is camouflage motifs. These motifs first started in Ura-hara before it travelled all over the world. Japanese fashion might not be as famous as European fashion but some of the big names in global fashion are highly influenced by trends set in Japan or even the essence of Japan. One of the most unique Japanese fashion trends that struck UK was a Japanese undergarment called fundoshi. Sharefun released underwear like Japanese Fundoshi in the UK. Many in the UK have tried out the product and found it to be extremely comfortable. The linen that these undergarments are made of is snug and keeps you at ease at all times. 

The national outfit of Japan, the Kimono, has also inspired many fashion designers to make shirts, blouses and tops in the same design. Big names in the fashion world like Christian Dior and many more have been inspired by many Japanese fashion trends like the Samurai ensemble. Why even bags have been designed by using the Japanese hair knot style. The main fashion revolution in Japan started in the 80’s. Stalwarts in the world of Japanese fashion, like Issey Miyake, Comme de Garcons and Kohji Kamamoto, brought about the first changes. That revolution was later continued by brands like Kenz, Uniqlo and Muji. Many ‘western’ designers go to Japan to draw inspiration for their new collections. Therefore, western fashion has been heavily influenced by Japanese art and culture.

Autumn: The Season of New Trends in Japan! by Pretzel William

Japanese Love to follow the Changing Fashion Trends

Japan is known for its remarkable fashion trend. Fashion lovers love to follow Japanese fashion trends and everything about it. Their fashion trend is accepted even on the international runways. If you are a fashion freak, you must know the Japanese fashion virtues and what is the inspiration for designers there. The country has many facets for the designers – their history, tradition and modern culture. It is even interesting to see that each designer has a unique way to relate their design to contemporary fashion.

In Japan the tradition and modern culture walk hand-in-hand. When you go to explore the fashion trend in Japan, you will be surprised to see that traditional costumes designed in latest fashion are very much adorable among young people. The samurai-warrior and the geisha costumes are still quite popular and people love to wear them on special occasion or festivals. The traditional silk kimonos are designed with different types of prints, sometimes big or small.

• If you see the warrior approach cloth from Haider Ackermann, you will surely love the entire collection. Everything is assembled so beautifully that even traditional dresses become fashion icons.

• Lanvin & Uniqueness are the other brand who designs clothes on stronger view with minimal effort.

• Japanese use vibrant colors in prints. With the arrival of summer, light and airy clothes with floral print in light colors can be seen everywhere.

• Double-eyelid has caught the fancy of young Japanese girls. They put it on to look attractive and make a style statement.

• Some of the cliché fashion trends can be seen on the Japanese metropolis streets.

• Cities like Tokyo, Osaka, Kobe, Nagoya and Sendai are the main centers of uber-cool fashion trends.





If you see working professionals in adorning executive dresses then you will also see young boys and girls in cool funky attire. Japanese Fashion Trend is a way to restore confidence and show positive energy. Some of the latest Japanese street fashion trends are: Lolita, Gyaru, Decora, Shironuri, Oshare kei, Dolly Kei, Fairy kei, Mori girl etc.





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The street fashion trend in the country is known for its mix and match of different style and genres. The country is blesses to have such live and vibrant fashion sense among its people. The immediate fashion trend is influenced from China, Taiwan and Korea. There are many shopping malls in the metro cities where the Current Japanese fashion trends is clearly visible.                                                                            

Few Places in Japan you cannot Afford to Miss

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Fashion Trends that Reign Japan

Japan is heaven for fashionistas. They who know the fashion love everything about Japanese fashion. Such is the acceptance that Japan-inspired trends have come on the international runways as well.

If you are a fashion freak and follow international fashion trends, you must be aware of the virtues of Japanese fashion. Have you ever though where from Japanese designers take inspiration?

Japan has many facets to offer inspiration to the designers. Its history, tradition and modern culture are simply exemplary and have a lot to inspire the fashion designers. It is interesting to notice that each designer has a unique way to interpret their inspiration to contemporary fashion.

Traditional Wears Translated in Modern Designs

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When you delve deep to explore the Japanese fashion trends, you will be amazed to find out that traditional costumes translated into modern designs are very much liked by the younger generation. The samurai-warrior and geisha costumes are still quite popular and form everyday pieces of clothing. Another big trend to look up to is prints inspired traditional motifs of silk kimonos.

If you take a look at the warrior approach on clothing from Haider Ackermann, you will grow fond of entire collection. The designer puts everything such beautifully that even a traditional form becomes wearable. Lanvin and Uniqueness are the other designers who take the minimal way out and design clothes on strong view.

Japanese-inspired prints are more about vibrant colours. With the onset of summer, floral prints on light and airy clothing can be seen everywhere. Besides, you can get to see some of the cliche fashion trends on the bustling streets of Japanese metropolises.

If, on one side of block, you can see working men and women adorning executive dresses then on the other, there are young girls and boys dressed outrageously in funky clothes. Japan is blessed to have such a vibrant fashion sense among its pupil.

Double-Eyelids Catching Fancy of Young Japanese Girls

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Adorning double-eyelid has caught fancy among the young Japanese girls. Though the issue might be controversial for many individuals but it has over-gripped the fashion sense of young petite beauties.

Young girls put on double eyelid to make a statement and to look attractive, fashionable and modern. There are many takes of this sensuous fashion trend. Many take it as a way to restore confidence and show off positive energies.

At the end, the major cities like Tokyo, Osaka, Kobe, Nagoya and Sendai, among others are the centre of uber-cool fashion trends. There are many shopping centres in the major cities where you can find out everything reining the Japanese fashion world.